Leading U.S., UK Franchise Public Relations & Marketing Experts Join Forces to Launch Rev PR
New PR Firm Brings Together World-Class Talent to Help Raise Profile of Franchising in the UK
NORTHBROOK, IL (July 30, 2015) — Brad Fishman, CEO of Fishman Public Relations, the nation’s largest PR firm specializing in the franchise sector, has partnered with UK franchise industry experts Sally Anne Butters and Lucy Maisey to form Rev PR. The new firm will offer strategic, impact-led PR and recruitment services to the UK market.
With 25 years practicing exclusively in the franchising space, Brad Fishman has built Fishman Public Relations into the premier national agency in the United States specializing in strategic PR programs for franchise companies. Under his leadership, the agency has grown exponentially and, as a result, has helped hundreds of prestigious franchise brands in the food, retail, health and wellness, B2B, technology and home improvement segments heighten awareness among customers and potential franchisees.
Rev PR partners Sally Anne Butters and Lucy Maisey also bring a wealth of franchise recruitment marketing to the table with their experience in the UK. Butters, a full member of the Chartered Institute of Public Relations, has delivered strong results for her clients with focused copywriting for targeted audiences over the past 11 years. Butters has been a National Chair for Encouraging Women into Franchising, speaking at the bfa’s Women in Franchising conference and the International Franchise Expo in New York.
“Our strategic PR campaigns will be designed to educate and excite prospects, increase brand awareness and raise the profile of franchising as a whole,” Butters noted.
Maisey’s extensive franchise experience includes working hands-on in the recruitment team of an established franchisor and as a franchise recruitment marketing specialist. She combines a membership with the Chartered Institute of Marketing with a background in finance, focusing on strategic growth and results-based campaigns.
“Rev PR’s dynamic team brings a wealth of experience in the franchise industry in the UK and USA,” Fishman said. “With our combined knowledge, skill sets and contacts, we are set up to deliver strong results for UK franchisors seeking to grow in their desired markets,” added Fishman, whose professional involvement in franchising includes serving as past chairman of the International Franchise Association’s (IFA) Franchise Supplier Forum, a past member of the IFA’s board and executive board and the IFA’s Membership and International committees.
From PR campaigns and franchise lead generation to franchisee marketing and consumer brand PR, Rev PR will offer a tailored, results-driven approach to the world of franchise marketing. Special focus will be put on the delivery of strategic recruitment services and franchise development.
“We understand like no other the challenges and ambitions of franchisors in the UK and abroad. Our collaboration brings a drive to help franchise brands gain momentum in their desired markets,” Maisey said.
For more information about Rev PR, visit www.revpr.co.uk or call 01865 600691.